Only 900 four-packs were made, and are already sold out. The can’s vibrantly orange-and-purple-colored artwork that depicts Jacobs was created by Digital Underground friend and collaborator, Chuck Taylor, a Sacramento-based artist, and is a limited run for this can art. “Especially since we grew up on Digital Underground and all the underground hip hop music back in the day.”įor Hella Coastal Brewery, creating “Shock G Forever” means not only appreciating music that has been a central force in their lives, but contributing to hip hop culture and history. “We feel like it’s important for us to highlight our culture and people from the soil in a positive light,” Hubbard told Nosh. “It just seemed like it was meant to be,” he said. Credit: Hella Coastalīrooks said he also vibed with Hella Coastal’s ethos. Hella Coastal’s Mario Benjamin (center left) and Chaz Hubbard (center right) display the few remaining cans of Shock G Forever. Brooks worked with Hella Coastal co-founders Chaz Hubbard and Mario Benjamin to come up with a golden ale with hints of cherry in a limited edition can, featuring the musical icon as his friends and fans remember him best - hand on headphones and vibing to sounds.

“We kind of crafted this beer that directly reflected Shock G’s personality and who he was,” Brooks said. 25 - which would have been Jacobs’s 58th birthday - as “Digital Underground Day,” Oakland’s Hella Coastal Brewery, in collaboration with Brooks and Oakland’s Federation Brewery, has released a new beer called “Shock G Forever” in the musician’s honor. In addition to an Oakland proclamation declaring Aug. But while Jacobs was laid to rest in Tampa, Florida (where he lived with his family), Digital Underground co-creator Ronald “Money-B” Brooks told Nosh that the Bay Area should be the epicenter of a celebration of Jacobs’ life, as this is where the the band felt most supported and at home. Jacobs is best known to many as the co-creator of the Digital Underground, a group that scored hits in the 1990s with songs like “ The Humpty Dance and “Freaks of the Industry.” The group also introduced onto the music scene future talents like Mystic and Tupac Shakur. Now Oakland’s first Black-owned brewery is honoring the music icon with his own brew, just days before a citywide commemoration of Jacobs’ birthday. The passing of legendary Bay Area rapper Gregory “Shock G” Jacobs, who died in April 2021, sent a wave of emotion throughout the world. Hella Coastal’s Shock G Forever beer sports label art from Digital Underground friend and collaborator Chuck Taylor.

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